Designing for Every Screen Size.
For Moeve’s flagship gas station in Campo de las Naciones, we created a cohesive motion system for an ecosystem of digital screens. From a 6x6m outdoor display synced with ribbon screens to ultra-wide indoor menus, each format required a distinct approach that still felt part of one brand. Working in collaboration with Visual Art, we combined strategy, design, and motion to transform everyday signage into a connected visual experience. Our focus was not just on visuals but on helping Moeve communicate with clarity, consistency, and emotion across every screen their customers encounter.
Client: Moeve
Year: 2025
Project Management: Visualart
Graphic and motion design: Bisuala
At Moeve’s flagship gas station in Campo de las Naciones, the challenge wasn’t just about filling screens — it was about creating a seamless visual experience across an entire ecosystem of displays. In collaboration with Visual Art, we developed motion content that brought coherence and energy to a highly diverse setup: a massive 6x6m outdoor screen synced with ribbon displays, and an ultra-wide 6500×500 indoor screen showcasing menus and promotions.
Our goal was to help Moeve turn a simple stop for fuel into an inviting destination — a place where motion design could guide visitors from the pump to the restaurant, and turn everyday refueling into a richer, more engaging experience.
We collaborated closely with Moeve and Visual Art to translate Moeve’s new brand identity into motion, ensuring every piece of content felt both visually engaging and unmistakably on-brand. Working across multiple formats, we designed and prototyped the animations in Figma, then brought them to life using After Effects and Cinema 4D.
Each screen had its own purpose within the overall experience. The 6x6m outdoor display was designed to create a strong wow effect, drawing attention from afar and highlighting upcoming events at the station. The ribbon screens that surrounded it carried contextual and dynamic information, complementing the hero display and maintaining visual coherence. Inside the store, the ultra-wide screen above the bar became a playful space to showcase menus and animated promos for Moeve’s offers and combos — balancing clarity with character.
Through this coordinated approach, we helped Moeve turn their network of displays into a unified visual system — one that captures attention, communicates clearly, and extends the brand’s presence across every moment of the customer journey.
Moeve’s rhythm is fast, reflecting the nature of modern retail. To keep up without compromising quality, we followed our collaborative workflow built around clear milestones: concept, storyboard, design, rough animation, and final delivery.
This structure gave Moeve visibility and input at every stage while allowing our team to move quickly and adapt as priorities changed.
Retail marketing often evolves overnight, with new offers or events constantly emerging. Our process was designed to respond to that pace, combining agility with a strong creative foundation to keep every piece aligned with Moeve’s brand and the momentum of their daily operations.
The Results
While there are no formal metrics to share, the most meaningful outcome has been Moeve’s continued trust. Since the launch of the flagship project, they’ve returned to us for new campaigns and updates to their digital signage content.
For us, that ongoing collaboration speaks louder than numbers — it’s a sign that the visuals we created not only met expectations but became part of Moeve’s way of communicating with their customers.
“Collaborating with Bisuala has consistently been an outstanding experience. Their customer-centric mindset, dedication, and reliability stand out—they always deliver high-quality work on time.”
ALBIN LARSSON
Former Visualart Operations Manager in Spain
Campaign Explorations
For El Clásico, we created a 3D concept in Cinema 4D to bring energy and excitement to Moeve’s 6x6m outdoor display. The goal was to invite visitors to watch the match at the Moeve Food Hall.
Although the campaign ultimately used La Liga’s official images, this exploration helped us expand Moeve’s visual language for future event-driven content.
Closing Thoughts
Creating motion for Moeve’s network of screens was an opportunity to turn a functional space into a visual experience. It showed how motion design can connect messages, moments, and people — even in unexpected places like a gas station.
If your brand is exploring how to bring coherence and emotion to multi-screen environments, we’d love to collaborate.
Design & motion: Bisuala