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How ChatGPT helps our creative process

As a motion graphics and brand identity studio, we are always looking for new and innovative tools to help us in our creative process and facilitate our workflow.

One tool we have recently integrated into the studio is ChatGPT, a powerful language model developed by OpenAI. ChatGPT is an artificial intelligence-based chatbot designed to mimic human conversation. But how does ChatGPT fit into Bisuala?

The creative process can sometimes be difficult, especially when it comes to generating ideas and brainstorming concepts. This is where the chatbot comes into play:

ChatGPT as a creative copy generation tool

One of the ways we use ChatGPT is to generate copy for our projects. It helps us to quickly generate initial drafts or serve as inspiration for our writing process. We can enter some keywords or phrases related to the project we are working on, and ChatGPT will generate a series of responses that we can use as a starting point for our writing.

ChatGPT as a research support tool

Another way we use ChatGPT in the studio is to help us with research. When we are working on a project that requires in-depth knowledge of a particular topic or industry, we can enter relevant keywords into ChatGPT and ask it to provide us with information or resources. ChatGPT can quickly scan large amount of data and provide us with relevant articles, reports or other resources that can help us support our work.

Of course, ChatGPT is not a substitute for human creativity or expertise. It is simply a tool we use to streamline our workflow and improve our communication and research processes. By incorporating this artificial intelligence into our work, we can free up more time and mental energy to focus on the creative aspect of our projects and ultimately deliver better results for our clients.


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