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Why you should incorporate motion design guidelines into your brand identity

Motion design has become a crucial element of branding, especially in today's digital world, where visual elements play a key role in communicating brand identity.

Video by IBM Design Language

The use of animation and video has become a popular way for companies to differentiate themselves and communicate their message effectively. However, it's not just about creating stunning animations: it's also important to have consistent guidelines to ensure that the brand is presented in its best light.

Providing clear rules and guidelines for animation and video makes it easy to create a strong, cohesive brand identity that resonates with customers and allows your business to succeed.

Here are four reasons why you should incorporate motion design into your brand:


One of the main reasons for establishing motion design guidelines is to ensure consistency across all platforms. This means that no matter where your brand is seen, it will be instantly recognizable and coherent.

Consistency is key in building a strong brand identity, and proper design guidelines can help achieve this by providing a set of rules that govern how your brand is represented through animation and video.

Video by Motion – Material Design 3

Brand Recognition

Having a recognizable brand is crucial for companies that want to thrive in today's competitive marketplace. This can help customers identify your brand easier and help build trust.

Video by IBM Design Language

Better User Experience

Motion design can enhance user experience by making it more engaging and interactive. If you have guidelines for motion design, you can ensure that you animations and videos will be clear, concise and easy to understand, making it easier for users to interact with your brand.

Video by IBM Design Language

Increased Creativity

These guidelines can also help increase creativity by providing a framework in which designers can experiment and innovate. By providing clear rules and directions, designers can work within these parameters to create unique and compelling animations and videos that stay true to the brand identity.

This can lead to more innovative and inspiring designs that catch customers' attention and help you stand out from the competition.

Video by Motion – Material Design 3


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