Advertising for a health brand redefining wellbeing
Superpower is a young company based in San Francisco with a product designed to help people live healthier lives. We supported their marketing team by creating DTC ads for Google and Meta, and partnered with their partnerships team to design decks for brands like Nike, Soulcycle and Soho House.
Client: Superpower
Year: 2025
Graphic, motion design, and video editing: Bisuala
Superpower needed high-performing DTC ads for Google and Meta to explain a complex health product in a simple, motivating way. They also required premium partnership decks to support conversations with leading wellness brands, including Nike, Soulcycle and Soho House. The challenge was to translate scientific value into marketing clarity across fast-moving digital channels.
We assembled a compact senior team across creative direction, art direction, motion design and graphic design. Working with Superpower’s distributed teams in San Francisco, Los Angeles, New York and Sydney, we produced a unified advertising and partnership toolkit. The ads were built in After Effects and Premiere, and the decks in Figma. Each asset strengthened brand understanding, improved message clarity and supported Superpower’s growth goals.
Our approach followed the double diamond design process, ideal for health and wellness brands that need structured exploration and rapid refinement. We began by uncovering audience insights and simplifying product benefits. From there, we defined clear creative directions, prototyped motion concepts and iterated closely with Superpower’s team. The result was polished, high-performing ads and partnerships decks ready for launch.
The challenges, and why they chose Bisuala
Superpower operates in a crowded wellness landscape where products often sound alike. The real challenge was to translate a complex health benefit into simple language and motion that felt trustworthy. We needed to balance scientific clarity with an energetic visual style that could perform on Google and Meta without losing credibility.
Superpower needed a partner who could move fast, think strategically and act as an extension of their team. They chose Bisuala for our ability to merge brand strategy with motion design and performance marketing. Our track record with tech and wellness companies made it easy to embed into their workflows and deliver clear, effective creative at startup speed.
“Marc brings a rare combination of creative vision and technical expertise, effortlessly transforming abstract ideas into high-impact brand assets and emotionally impactful video content.”
LANDON HAMILTON
Founder & Advisor behind 8-figure exits and top consumer health and fitness apps
Approach to Health and Wellness Branding, tools and workflow
Health brands succeed when they earn trust early. We focused on motion design that reduces cognitive load, simplifies the science and highlights the real benefit: helping people feel better. The ads combined warmth, clarity and a confident pace, supporting both awareness and conversion across different campaign formats.
We built the partnership decks in Figma to keep structure, layout and collaboration flexible across time zones. For the ads, we used After Effects for animation and Premiere for rapid iteration. This setup allowed our team in Bilbao to work seamlessly with Superpower teammates in San Francisco, Los Angeles, New York and Sydney.
What we learned
Working with Superpower reinforced how essential clarity is in the health and wellness space. Motion design becomes more than branding; it becomes a way to explain, reassure and inspire. The more accessible the message, the faster users understand the value and the easier it is for marketing teams to scale their story.
The new DTC ads gave Superpower’s marketing team clearer narratives to test on Google and Meta, helping refine positioning and accelerate learning cycles. The partnership decks strengthened outreach efforts, created more consistent pitches and supported conversations with brands across fitness, wellness and lifestyle categories.
Creative Direction: Marc Vilarnau
Art Direction: Erik Zarraga
Motion Design: Maria López de Subijana
Graphic Design: Ani Chkhartishvili